Brand Refresh
Does your brand have a rich history but no longer reflect your current position? Is your identity over 5 years old and looking dated? studiomosaiko's Brand Refresh updates your brand's visual identity without discarding its legacy.
What's included
- Audit of the current brand
- Logo, palette and typography adjustments
- Preserves equity and recognition
- Updated guidelines
Who it's for.
Client profile that gets the most value from this product
- 01For the small manufacturing business that started as a dream 10 years ago, grew significantly, but whose logo still looks homemade and fails to convey the current seriousness and quality of its products. It needs a professional look without losing its family essence.
- 02For the B2B service company that has modernized and expanded its portfolio, but whose visual presentation hasn't kept pace. Clients notice the disconnect between innovative services and a stagnant image, leading to a perception of being outdated.
- 03For the e-commerce brand that has shifted its niche or matured its target audience, but whose visual identity remains stuck in a previous phase. The brand fails to communicate its new value proposition, appearing generic and missing engagement opportunities.
- 04For the established consulting firm seeking a more contemporary and digital-friendly look to attract new talent and stand out in online proposals. The current identity is too traditional and lacks impact.
- 05For the startup that has moved beyond its initial phase and now requires a brand that conveys professionalism and scalability to investors and strategic partners. The hastily designed initial logo can no longer support the business's ambition.
- 06For the food business that has reformulated recipes and packaging but whose original brand doesn't align with the new premium quality. The public doesn't perceive the evolution, and the brand is confused with lower-value competitors.
- 07For the technology company with innovative products, but whose visual identity doesn't express its technological vanguard. The brand appears conventional, failing to attract top talent and to position itself as a market leader.
How we do it.
Standard process for this category — adjusted to your case
- 01STEP
Deep briefing: market, competitors, audience and positioning
- 02STEP
Visual research and moodboard of references
- 03STEP
Concept: 2 to 3 creative routes with rationale
- 04STEP
Development of the chosen logo with variations and monochrome versions
- 05STEP
Delivery of editable files (AI, SVG, PDF) + usage guide
How we do it.
Fases específicas deste produto.
Rapid Diagnosis
We start with a deep dive into your current brand. We understand its history, what works, what no longer works, and where you aim to be. It's a focused conversation to map out pain points and expectations. Then, we conduct an internal visual audit to ensure the evolution respects your core identity.
Concept and Refinement
We present initial ideas for the update, focusing on logo, palette, and typography adjustments. It's an evolution, not a revolution. We refine together until the new identity captures your business vision and values in a modern, impactful way, ensuring existing brand recognition is preserved.
Final Delivery and Guidance
With the approved identity, we deliver all organized source files and the brand guidelines manual. We provide a walkthrough for you and your team to understand how to apply the new brand across different materials, ensuring consistency and confidence in communication. Your brand, ready for the next 5 years.
studiomosaiko's Brand Refresh is an agile process, with an average duration of 4 to 6 weeks. The first week is for diagnosis and audit. Weeks 2 and 3 are dedicated to creation and presentation of initial concept proposals. Weeks 4 and 5 focus on adjustments and refinements. In the final week, we deliver all final files and the manual. All designed for you to have your brand renewed without bureaucracy.
What you get.
Concrete deliverables at the end of the project
- Comprehensive Current Brand Audit: We analyze your existing visual identity, identifying strengths to preserve and elements needing modernization. We understand what works, what creates noise, and where your brand can be more impactful.01
- Strategic Logo Adjustment: We revitalize your logo, optimizing proportions, lines, and colors for a contemporary look. We maintain the recognition you've built while delivering a logo that breathes modernity and relevance.02
- New Color Palette with Direction: We develop an updated color palette, documenting codes, proportions, and contrasts. Your brand will have a cohesive and versatile color system for all applications, digital and print.03
- Modernized and Functional Typography: We select and apply new type families that elevate your brand's perception. We define hierarchy and usage rules for headlines, body text, and calls to action, ensuring readability and style.04
- Updated and Practical Brand Guidelines: We create a concise manual with the new identity's directives. It includes logo usage, palette, typography, applications, and examples of correct and incorrect use, streamlining daily operations.05
- Organized and Ready-to-Use Source Files: We deliver all your brand files in professional formats (AI, SVG, PDF, PNG), organized and properly named. Everything is ready for designers, agencies, or your internal use, hassle-free.06
Typical use cases.
Situations where this solution makes sense
An online tool store that started small and grew nationwide. The old logo didn't convey its scale. With the Brand Refresh, we updated colors and typography. The result was a more robust look that instilled confidence and helped attract new suppliers and a broader audience. The brand now matches the business's size.
An HR consulting firm with 15 years in the market recognized the need to digitize. Its visual identity was too analog. We performed a Brand Refresh to modernize the logo and palette. This connected better with younger clients and tech partners, opening doors for new digital transformation contracts.
A traditional homemade food restaurant wanted to expand with franchises. The brand was beloved but looked like a 'neighborhood diner.' The Brand Refresh preserved the main icon but introduced a more appetizing palette and modern typography. It helped standardize communication and attract franchisees while retaining the business's soul.
A software development company with a 'generic tech' visual. With logo modernization and clear guidelines, they achieved a cleaner, more sophisticated look. This elevated the perceived value of their products and facilitated closing major contracts with multinational corporations.
A family-owned pet shop that became a city reference. The initial logo, cute but amateur, no longer matched the quality of service. Our Brand Refresh kept the mascot but brought a cleaner, more professional design. This increased the flow of clients seeking premium services and the perception of animal care.
Interested?
Send us a message and we'll build the quote for your case.
Pairs well with
Solutions that amplify this one when combined
Frequently asked questions.
The most common doubts before hiring
What is the difference between Brand Refresh and creating a new brand from scratch?
Brand Refresh is for brands with existing history and recognition. We don't discard what you've built. We make fine adjustments, modernizing elements like logos, colors, and typography, preserving the essence. Creating from scratch is for those without an identity or who want a complete change, without ties to the past. It's a total reinvention, not an evolution.
Will I lose the recognition my brand already has?
No. Our primary focus in Brand Refresh is precisely to preserve recognition. We aim to evolve, not revolutionize. We make strategic and subtle changes so your brand looks modern but is still undeniably your brand. It's like giving it a facelift, not changing its identity entirely.
How long does the Brand Refresh process take?
On average, the process takes 4 to 6 weeks. This includes the initial audit, design proposal presentations, refinements, and finally, the delivery of files and guidelines. We prioritize agility without compromising quality, allowing you time to review and approve thoroughly.
Do I need an existing logo to undergo a Brand Refresh?
Yes, Brand Refresh is for brands that already possess a visual identity, even if it's outdated or incomplete. If you have no logo at all, or what you have is too rudimentary and needs a complete overhaul, then a new brand creation project or our identidade_express service would be more suitable.
What are the 'Brand Guidelines' you deliver?
Brand Guidelines are a simplified manual that teaches you how to use your new visual identity. It details colors (with codes), fonts (names and usage), logo versions (horizontal, vertical, negative), and examples of correct and incorrect application. It ensures your brand is always applied consistently.
Will studiomosaiko redo all my artwork and materials with the new brand?
The Brand Refresh service includes creating the new identity and the guidelines. Redoing artwork like business cards, social media posts, or packaging with the new brand is a separate service. However, with the guidelines, you or your designer can handle this autonomously and consistently.
Can I request unlimited revisions until it's perfect?
Our process includes strategic revision rounds to ensure your satisfaction. We believe that with clear communication and our method, few revisions are necessary. The goal is for you to approve the complete identity, not in parts, to avoid unnecessary reworks and delays. We work hand-in-hand with you.
What if I don't like any of the proposals?
This is quite rare because we conduct a thorough diagnosis before starting. But if it happens, we revisit the strategy, understand what didn't resonate, and create new directions. Our commitment is to your satisfaction and to a brand that truly represents you. We've got you covered.