Content Strategy + Starter Grid
Tired of random social media posts that yield no results? Your brand deserves a powerful, planned digital presence.
What's included
- Brand + competitor audit
- 3 pillars, persona and tone of voice
- 90-day editorial calendar
- Optimized bio + 3 highlights + 9 starter posts
Who it's for.
Client profile that gets the most value from this product
- 01Businesses feeling lost on social media, posting without direction and lacking expected engagement. They seek a clear roadmap to turn followers into customers.
- 02Entrepreneurs and small businesses needing to professionalize their online image but lacking the time or expertise to develop a strategy from scratch. They value efficiency and tangible outcomes.
- 03New brands eager to launch their Instagram journey correctly, building a consistent visual identity and narrative from day one. They want to avoid common pitfalls.
- 04Profiles with an existing follower base but whose inconsistent visual identity and undefined editorial line hinder growth and conversion. They need structure and purpose.
- 05SMEs that attempted in-house content management, only for it to become unsustainable or for results to be frustrating. They are looking for a practical, high-quality solution.
How we do it.
Standard process for this category — adjusted to your case
- 01STEP
Audit of the current profile and competitor analysis in the niche
- 02STEP
Definition of content pillars, persona and tone of voice
- 03STEP
Creation of the feed design system: palette, typography, base templates
- 04STEP
Production of pieces with included copy and approval before publishing
- 05STEP
Monthly performance report and strategy adjustment
How we do it.
Fases específicas deste produto.
Discovery
We begin with in-depth discussions and questionnaires to understand your business, goals, target audience, and current challenges. A thorough audit of your social media and competitors maps the current landscape.
Strategy
Leveraging collected data, we define content pillars, create the detailed persona, and establish your brand's voice. We build a 90-day editorial calendar and prepare briefs for content creation.
Creation
Our team develops the optimized bio, 3 highlight covers, and 9 initial posts (design, copy, hashtags). Each piece is crafted to reflect the defined strategy and brand voice, with a focus on engagement.
Review & Delivery
We present the strategy and content for your approval. We make necessary adjustments and deliver everything ready for you to start publishing and watch your digital presence flourish.
The complete strategia_grid process typically spans 3 to 4 weeks. The first week focuses on the Discovery phase and audit. The second week is dedicated to strategy building, defining pillars, and the editorial calendar. The final two weeks are for creating and reviewing the 9 initial posts, bio, and highlights. The goal is to deliver a project ready for rapid implementation, ensuring you get a professional and strategic start without long waits, with continuous follow-up until the first content goes live.
What you get.
Concrete deliverables at the end of the project
- A comprehensive audit of your brand and direct competitors on social media. We understand your current positioning and pinpoint unique market differentiation opportunities.01
- Definition of 3 exclusive content pillars, a detailed buyer persona for whom we speak, and the ideal brand voice for each digital channel. Your communication will be authentic and focused.02
- A strategic 90-day editorial calendar, complete with suggested themes, formats, and posting frequency. You'll gain clarity on what and when to publish, eliminating 'creator's block'.03
- Optimized social media bio, featuring strategic keywords and a configured main link to guide your audience. We transform your profile into a clear call to action.04
- Creation of 3 custom highlight covers, perfectly aligned with your brand's design system. Your fixed stories will boast a professional, cohesive look, reinforcing your identity.05
- Production of 9 complete initial posts, ready for publication, including professional design, persuasive copy, and relevant hashtag selection. Your grid will have an impeccable and strategic start.06
- Content guideline document empowering you and your team to maintain consistency post-delivery. Tools to continue growing organically and effectively.07
Typical use cases.
Situations where this solution makes sense
A boutique pastry shop, 'Grandma's Treats', in a small US town, needed to professionalize its Instagram to attract more local customers. With strategia_grid, we defined pillars as 'Family Tradition', 'Fresh Ingredients', and 'Joyful Moments'. In 3 weeks, they had a cohesive profile, inspiring posts, and dessert box sales increased by 20% in the first month.
A newly certified financial advisor, 'SmartInvest Solutions', aimed to establish online authority. We applied strategia_grid to create educational, approachable content. The initial 9 posts attracted 50 new qualified leads, and he closed his first 3 clients within 45 days, building a solid client base.
A small physiotherapy clinic, 'FreeMovement Therapy', realized their Instagram posts were just 'good morning' messages. With strategia_grid, we mapped patient pain points and created content around 'Pain Relief', 'Practical Exercises', and 'Quality of Life'. Engagement quadrupled, and the clinic started receiving direct message appointments.
An organic and vegan cosmetics brand, 'Pure Essence', had an inconsistent brand image across social media. Strategia_grid redesigned their communication, focusing on 'Sustainability', 'Conscious Beauty', and 'Natural Wellness'. Their profile achieved a harmonious look, with a 30% increase in organic mentions and shares.
Interested?
Send us a message and we'll build the quote for your case.
Pairs well with
Solutions that amplify this one when combined
Frequently asked questions.
The most common doubts before hiring
Why do I need a content strategy if I already know what to post?
Knowing what to post is a good start, but a strategy defines the WHY, FOR WHOM, and HOW to post. It ensures your content aligns with business objectives, attracts the right persona, and builds authority. It prevents random posts and optimizes your time, turning effort into measurable results.
How long does it take to see results with this strategy?
Initial results in terms of engagement and profile organization are visible with the very first posts. For sales and brand recognition, it's an ongoing process that intensifies from 3-6 months, depending on your commitment to publishing and interaction. Strategia_grid is the solid first step.
Can I manage the content after delivery?
Absolutely! Our goal is to empower you. Beyond the strategy and initial posts, we provide clear guidelines for you or your team to continue. The 90-day editorial calendar serves as a roadmap for next steps, and the defined persona and brand voice guide all your future creations.
Do the 9 initial posts come with design and copy?
Exactly. The 9 posts are complete, ready for you to copy and paste. We include professional design, persuasive copy that adheres to your brand's voice, and a selection of strategic hashtags for each publication. Just schedule and publish, with no additional creation worries.
Can I request revisions for the posts and strategy?
Yes, your satisfaction is our priority. After the strategy and initial post round presentation, there will be a revision cycle. You can request adjustments to ensure everything is perfectly aligned with your vision and expectations before the final delivery of materials.
Does this strategy work for social media platforms other than Instagram?
The core of strategia_grid, including content pillars, persona, and brand voice, is fully adaptable to other platforms like Facebook, LinkedIn, or TikTok. While the 9 initial posts are optimized for Instagram, the strategic guidelines provide a robust foundation for your presence across any channel.
What happens after the 90 days of the editorial calendar?
After 90 days, you'll have a solid foundation and an established content rhythm. You can choose to continue producing in-house, following the guidelines we provide, or we can discuss complementary packages like social_recorrente or posts_avulsos to maintain consistency and evolution.
My business is very niche; will strategia_grid still work?
Yes, it works perfectly for niche businesses. In fact, strategia_grid is even more powerful for niche markets, as it allows us to delve deeper into your specific audience and create a more authentic connection. The audit and persona definition ensure content speaks directly to whom you want to attract.