What's included
- User journey map and personas
- Mobile + desktop wireframes for up to 8 screens
- Navigable Figma prototype
- Usability test documentation
Who it's for.
Client profile that gets the most value from this product
- 01Businesses generating $200k-$5M/year transitioning from physical to digital, needing a website or app that genuinely serves their specific audience, without relying on assumptions.
- 02Entrepreneurs looking to validate a digital product idea, such as a SaaS or platform, wanting to test usability and flow before heavily investing in development and visual design.
- 03Startups with an existing MVP that notice user experience isn't driving expected retention or conversion, and need to optimize their navigation and interaction flows.
- 04Companies planning to launch a new feature in an existing product, aiming to ensure the addition integrates seamlessly without confusing users or creating friction points.
- 05Marketing teams requiring a high-performance landing page where the lead's journey is crystal clear, and conversion points are optimized from the very structural blueprint.
How we do it.
Standard process for this category — adjusted to your case
- 01STEP
Briefing on goals, target audience and market references
- 02STEP
Information architecture and wireframe of the main screens
- 03STEP
High-fidelity design in Figma with the design system applied
- 04STEP
Next.js development with Vercel deploy and configured domain
- 05STEP
Performance, accessibility and responsiveness tests before delivery
How we do it.
Fases específicas deste produto.
Research & Discovery
We start by investigating: business objectives, target audience, competitors, and the core problem your project solves. This includes interviews, questionnaires, or existing data analysis. We then create personas and map the full user journey, identifying pain points and opportunities.
Structure & Flow
With a clear journey, we begin to sketch. First, navigation flows, then low-fidelity wireframes for key screens. We validate the logic before transforming them into high-fidelity wireframes for up to 8 screens, considering both mobile and desktop views.
Prototype & Test
We build a navigable Figma prototype from the high-fidelity wireframes to simulate real interaction. Next, we conduct usability tests with actual users (or an internal group) to identify bottlenecks and areas for improvement. A detailed report with recommendations is then generated.
Final Refinement
Based on test results and your feedback, we make necessary fine-tuned adjustments to the wireframes and prototype. Our goal is to deliver a 100% validated structure, ready for your design and development teams, minimizing future rework and optimizing the final outcome.
The UX + Wireframes project typically spans 3 to 5 weeks, depending on complexity and the number of screens. The first week focuses on research and persona creation. By the third week, we deliver high-fidelity wireframes and the navigable prototype. Subsequent weeks are dedicated to usability testing and final refinements, ensuring you have a well-structured and validated digital product before any line of code is written.
What you get.
Concrete deliverables at the end of the project
- Detailed User Journey Mapping & Personas: We create realistic user profiles and describe each step of their interaction with your product. This uncovers pain points, needs, and motivations, ensuring every UX decision is data-driven and not based on assumptions.01
- High-Fidelity Wireframes (up to 8 screens): We develop the structural blueprints of your website or app, including all interface elements and navigation flows. We cover mobile and desktop versions, showing exactly where every button, text, and image fits, prior to visual design.02
- Navigable Figma Prototype: We transform the wireframes into a clickable prototype. This allows you to simulate the user experience, test pathways, and validate navigation logic. It's like using the product before it even exists, streamlining adjustments and approvals.03
- Usability Test Document & Recommendations: We conduct testing sessions with real users (or simulated, depending on scope) and compile the results. We deliver a report with insights, areas for improvement, and a clear plan to refine the experience before development begins.04
- Optimized Content Structure: Beyond the interface, we help organize information hierarchy. This ensures users find what they need quickly and that the main message is clear at every stage, contributing to the overall effectiveness of your digital project.05
Typical use cases.
Situations where this solution makes sense
An e-commerce beauty store ($800k/year) aimed to reduce cart abandonment. Our wireframes optimized the 3-screen checkout flow, simplifying forms and clarifying shipping options, leading to a 15% sales increase within 2 months post-launch of the new flow.
An online course platform (Seed-stage startup) needed to attract more students. We mapped the prospective student's journey and created wireframes for the sales page and enrollment area, focusing on social proof and ease. This resulted in a 20% higher enrollment rate for premium courses.
A financial consulting firm ($2M/year) found their corporate website confusing. We redesigned the information architecture and wireframes for their service and contact pages, emphasizing their value proposition. The site began generating qualified leads 3x more frequently.
A meal delivery app (MVP) struggled with user retention. We identified that the ordering process was too long. Our wireframes shortened the flow from 7 to 4 steps, added recurring order options, and improved menu visualization, boosting retention by 10% in the first month.
Interested?
Send us a message and we'll build the quote for your case.
Pairs well with
Solutions that amplify this one when combined
Frequently asked questions.
The most common doubts before hiring
Do I need a super detailed idea of my website/app to start?
Not at all. In fact, the more 'open' your initial idea, the better. We begin precisely to refine that vision, understand your goals, and identify your users. Our job is to transform this initial idea into a concrete, validated structure, focused on results and usability. You just need clarity on the problem you want to solve.
What's the difference between high and low-fidelity wireframes?
Low-fidelity wireframes are quick sketches, using generic boxes and text, to define the basic structure. High-fidelity ones are more detailed, with icons, near-final text, and greater visual precision, but still without colors or photos. They show the exact flow and element hierarchy before investing time in final visual design.
How many screens do I get with this service?
The base package covers up to 8 main screens, but the focus is on quality and flow. If your project requires more, we can discuss an extension. The important thing is that the screens we deliver solve critical user journey points and that the navigable prototype represents the essence of the interaction.
Will my website/app have the final design after the wireframes?
Not immediately. Our wireframes provide the structure and flow. Visual design (colors, typography, images, branding) is the next step. However, with this solid foundation, the design process becomes much faster, more assertive, and with less chance of rework, as usability has already been validated.
Do you conduct usability tests with real users?
Yes, if the project allows, we prioritize testing with real users who represent your target audience. Otherwise, we can conduct simulated tests or use an internal group to gather initial feedback. The goal is always to identify friction points and validate navigation intuitiveness before development.
Why do wireframes if I can go straight to design?
Skipping wireframes and going straight to design is like building a house without blueprints. You risk discovering structural problems only after the walls are up. Wireframes save time and money by allowing you to test and correct flow and usability quickly and affordably, before any visual or development investment.
Can I request revisions to the wireframes?
Absolutely! The process is collaborative. After the prototype delivery and usability tests, we have a feedback and refinement phase. Your input is essential to ensure the final solution aligns with your expectations and business objectives. We always aim for the best experience for both the user and you.
Is this service suitable for redesigning an existing website?
Completely. Even an existing website can have usability bottlenecks or outdated flows. Starting with UX and wireframes in a redesign allows us to pinpoint exactly where the experience is failing and how we can optimize it for a new launch, using data and feedback, not just aesthetics.
In what format are the wireframes delivered?
We deliver the wireframes in Figma, organized and easy to understand. Additionally, the navigable prototype is also in Figma, allowing you to interact and showcase it to your team or investors. The test document is provided in PDF format, containing all analyses and recommendations.